"Send Me Some Info" Response Template
A response template that trades the info for a real reason to meet, plus an email template built on a 4-million-email dataset showing 50-125 words gets more than double the reply rate of long emails.
"Send me some info" is the politest exit a prospect has. Most reps hand it over without a fight, "sure, what's your email?" and then wonder why the follow-up disappears into a folder nobody opens.
The template for the call
Don't say yes right away: "Happy to. So I send the right thing and not a 12-page PDF you'll never open, can I ask you two quick questions?"
Find out what "info" is standing in for: "When you say info, what do you want to see in there, pricing, how it works, or whether it fits a team like yours?"
Trade the info for a reason to meet: "I can send that over. Most people skim it and still have the same three questions after. Give me 15 minutes [specific day], I'll walk you through the one part that matters for your team, and send the deck right after so you have it on file."
If they still only want the email, pin down the follow-up: "I'll get it to you today. Once you've had a look, what's a better day for me to check back, [day A] or [day B]?"
The follow-up email template
An analysis of more than 4 million cold emails across Boomerang, Lemlist, Instantly, and Gong found emails between 50 and 125 words get an 8.2% reply rate, more than double the 3.9% for emails over 200 words. This template stays inside that window on purpose.
"[Name], you mentioned [reference their exact words from the call]. [One sentence of specific, relevant proof, a comparable account, a specific result]. Worth 15 minutes on [specific day] to compare notes?"
That's under 40 words, and it's short and specific, which the data says beats either quality alone.
What to avoid
Skip the "just circling back" email. It says nothing, asks nothing, and tells the prospect you have no new reason to talk. No attachment on the first send, a PDF answers a question nobody asked out loud.
Finding out whether "send me some info" hides a real deal, live, on the call, is a different skill than writing a good follow-up email. Daily objection drills build the first one; this template handles the second.