Templates
Sales script templates.
Word-for-word templates for the moments that decide most cold calls: the opener, the voicemail, the price objection, the brush-off. Each one is built around a verified study, not repeated advice.
Objection Responses
"Not Interested" Response Template
A response template built on Gong's 300-million-call study, which found dismissive brush-offs like "not interested" make up 49.5% of all objections and aren't considered decisions at all.
"Send Me Some Info" Response Template
A response template that trades the info for a real reason to meet, plus an email template built on a 4-million-email dataset showing 50-125 words gets more than double the reply rate of long emails.
Price Objection Response Template
A response template built on Gong's finding that win rates run about 10% higher when price gets discussed on the first call, not delayed, and that most price objections are standing in for something else.
Cold Call Scripts
Cold Call Opener Template (Word for Word)
A direct-reason opener template built on Gong's 300-million-call finding that stating your reason for calling beats asking permission by 2.1x. Fill in the blanks and use it as written.
Gatekeeper Script Template
A specific, honest script for reaching a decision-maker past a gatekeeper, built on the idea that gatekeepers screen for vague pitches, not specific, researched ones.
Sales Voicemail Script Template
An 18-to-25-second voicemail template built on Gong's data that voicemails more than double a follow-up email's reply rate, and InsideSales/XANT's research on the optimal length window.